Newspackages.org

Let's increase our chances of stories being picked up by the media; let's control the dissemination of information and angle that journalists take; make our clients happy; strengthen relationships with journalists; improve our reputation. But how?

First things first. The Press Release has long been the typical way of getting information to editors.

Times have changed, though:

1. The internet and social networking have bypassed traditional media and allow you to make direct contact with your client's customers.
   

2. Traditional media is suffering, partly due to the rise of the internet, and is now effectively comprised of low budget organisations. Staff levels have reduced accordingly.
   

Time-strapped journalists no longer have the time or inclination to decipher a press release and now seek immediate satisfaction. Editing, correcting and rewriting press releases takes up too much time.

Journalists want the story handed to them on a plate. (And they want to be able to cut and paste without fear of punctuation errors appearing in their publications!)

There is nothing wrong with the information we give journalists. Nor is there anything wrong with our writing skills. But we only give information to journalists. Journalists don't want information they want stories.

Let's give journalists what they want. Let's bridge the gap between information and what journalists really look for - Newsvalue. So we need to write our Press Releases in a completely new way.

If we do this we do five things:

1. We increase our chances of stories being picked up by the media

2. We control the dissemination of information and angle that journalists take

3. We make our clients happy

4. We strengthen relationships with journalists

5. Our reputation increases
   

QED

So we must now add value to our press releases - Newsvalue. For more information on adding Newsvalue to Press Releases contact Roger Brownlie who will be delighted to present to your organisation the benefits of News Packages.

Click here for more information on Roger Brownlie.

Roger Brownlie
roger.brownlie@newspackages.org
0870546373